Without wanting to sound like hopeless romantics, communication is a language of seduction.
Just imagine a man who has just met his soul mate. He wants to seduce her. But he then strips his language of any spontaneity, uses clichés and tacky pick-up lines, convinced that all women are the same. His approach, down to the smallest detail, to the slightest gesture, is planned. Every word in his love letter follows a specific strategy…
What, in your opinion, are his chances? On a scale of 1 to 10?
We think that successful communications are spontaneous. They reach people. They have been made bearing in mind people and their behavior. They take into account the emotional and interpersonal link that is automatically established between transmitter and receiver. Even when the latter isn’t physically present. Communication where there is mutual respect and recognition, even intelligence, between the person speaking and the person who listens. Between two men, between two women, between a man and a woman, between a man and a teenager, between, well, a company and its consumers. When we work, think, communicate, create, that’s what we have in mind.
Theoretical? Not for us. Not for our clients.
We have successfully used it already. One example is Libellule Image, in the highly regulated world of aeronautics. Or with the integration of this very principle of internationally relational communication to a holistic creative approach for Ubisoft. We believe in the intelligence of those receiving the message. We believe in the aptness and the though capacity of the person sending it. Haven’t we been taught to think twice before speaking?
This approach we’ve come up with allows us to avoid communicating by blindly throwing messages to the crowd, but to concentrate on the desired recipient of that message, that is on the person. That’s what, to us at Nonante, relational communication is. That is what we do. From person to person. To know how we do it, you’ll have to come and meet us.